I got Gemini and ChatGPT to know my startup only 48 hours after launching. Here is how I did it
For context I am a Software Engineering student so my background is quite technical and I have launched many side projects (all failed).
However, even though the current project I have launched still doesn't have that many users I am proud of the fact that at least Gemini and ChatGPT know what my project is without needing to give them the link (tested on accounts that are not mine to avoid them possibly remembering a past convo). Here are the exact steps on how I did this:
1. GEO and llms.txt — What LLMs Look For
The first thing I recommend is something most people know by now but it's to download and set up the Claude SEO skills repo into Claude Code (https://github.com/AgriciDaniel/claude-seo). After setting it up, ask Claude to use this skill. It will set up everything from SEO (sitemap, robots.txt, json-ld schemas, etc.) but the most impactful part is the GEO — this is what the LLMs will look for to understand your app.
In the root of your app, create a llms.txt file which will contain markdown on what you want the LLMs to know. Warning: make sure your llms.txt file doesn't get blocked in your robots.txt file.
2. Backlinks — Building Trust for LLMs
After setting up the basics, LLMs need to trust your website. The best way to do that is with backlinks.
Best FREE ways to do this: discuss your product on Hacker News and Reddit. Product Hunt is also a good resource for a backlink. However, personally paying those product launch websites has worked the best for me.
3. FAQ and Blog — Where LLMs Fetch Information
This is super super important as well: create a detailed FAQ section and nice Blog section on your website.
When an LLM searches for information on your website they will most likely fetch your home page and your FAQ page. So, make sure to add information in your FAQ about "What your product does", "Comparisons between your website and alternatives", etc.
What Actually Worked
These 3 things are the main things that made my website become visible compared to the other times where I would hope and pray that optimizing my json-ld schema, sitemap and robots.txt with a side of Google Search Console would be enough.
I really hope this helps, feel free to ask any questions!